OLIVIA DOWNING. ACD/COPYWRITER.
work.
I like big ideas (and I cannot lie).
Fully integrated campaigns. TV. Brand platforms. Audio. Tone of voice. Social. Above, below, all around the line, and everything centred on a big idea, because that's what gets results.
about.
Need the 'whens' and the 'wheres'?
Here's how.
I've had some pretty weird jobs.
I've been a comedian in Paris.
A bra fitter in Manchester.
I've even been in client services (for my sins).
The weirdest job of all though, is the one I have today.
I'm an Associate Creative Director, thinking up big brand ideas, shooting ads and crafting copy for the likes of Alton Towers, Primark, Together Money, Beaverbrooks and more.
And you know what? I'm alright at it - even when I was under 30.
I've been listed as 'one to watch' in Campaign Magazine's list of 30 Future Leaders, and have judged The Drum Roses Awards, as well as Writing For Advertising for the D&AD Awards 2021. I'm pretty competitive outside of work too, winning an intensive 3-month creative competition, School of Thought UK, which took me off to Cannes Lions Festival of Creativity.
I also work a lot with young creatives: it's why I founded and ran an event for 6 years to promote junior creative women in our industry - CIA: Chicks in Advertising, in both Manchester and Leeds.
Alongside this, I'm a guest lecturer of Creative Advertising BA (Hons) students at LAU and University of Central Lancashire. In recognition of my work, I was awarded an Honorary Master of the Arts from Leeds Arts University in 2023 - officially recognising me as a jack of all trades, and a master of at least one.
So, if you're looking for an experienced conceptual creative that can give you award-winning headlines and punchlines, killer concepts and supportive underwear, you're in the right place.