I like big ideas (and I cannot lie).
Fully integrated campaigns. TV. Brand TOV. Audio. Social. Above, below, all around the line, and everything centred on a big idea, because that's what gets results*.
*results may vary (but are largely pretty great)
Need the 'whens' and the 'wheres'?
I've had some weird jobs.
I used to be a comedian in Paris. I also used to measure breasts (professionally, not a hobby).
I've even been in client services, so sadly, I know what a gant chart is.
My weirdest job of all though perhaps, is the one I have today.
I'm an Associate Creative Director, thinking up thoughts and crafting copy for brands for the likes of Alton Towers, Primark, Pizza Hut, Beaverbrooks and more.
And you know what? I'm alright at it - especially when I was under 30. I've been listed as a 'one to watch' in Campaign Magazine's list of 30 Future Leaders, and have judged Writing For Advertising for the D&AD Awards 2021. I'm pretty competitive outside of work too, winning an intensive 3-month creative competition, School of Thought UK, which took me off to Cannes Lions Festival of Creativity.
Beyond the day to day, I do a lot to help young creatives coming behind me: it's why I founded and ran an event for 6 years to promote junior creative women in our industry - CIA: Chicks in Advertising, in both Manchester and Leeds. I'm also a guest lecturer of Creative Advertising BA (Hons) students at LAU and University of Central Lancashire: in 2018, three of my students won D&AD New Blood pencils, including a yellow pencil for copywriting. In recognition of the above, I was awarded an Honorary Master of the Arts from Leeds Arts University - officially recognising me as a jack of all trades, and a master of at least one.
So, if you're looking for an experienced conceptual creative that can give you award-winning headlines and punchlines, killer concepts and supportive underwear, you've come to the right face.