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Together. Opening Doors since 1974.

the challenge. Together is a property finance specialist; helping real people realise their property ambitions for over 50 years, and came to us because they wanted to make a splash about it. They needed an impactful creative campaign to drive brand awareness and acquisition for both their commercial and residential customers, positioning the brand as distinct, approachable, and going out of their way to unlock opportunities for people.

the work. ‘Opening Doors since 1974’. Whether a commercial or residential customer, there’s always a real fear of missing out on the dream property. Together has designed its loans and mortgages to be more accessible – so when other lenders’ doors close, theirs can be wide open..

This was a fully integrated campaign, including 2 x 30 and 2 x 15 sec TVCs, and ads across social media, commercial trade publications, print and display. Working closely with Studio Hansa on TVC production, Pitch & Sync on a custom soundtrack and Very Media for media planning, I directed the project from concept to script, and all the way through to individual deliverables.

the results. This campaign combines Together’s history and heritage as a trusted lender, with a relatable, creative metaphor, showcasing how they build meaningful relationships with their customers to unlock a brighter future. 

Opening Doors since 1974 - Residential TVC
Opening Doors since 1974 - Commercial TVC
Social cutdowns - commercial and residential
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