VARTA batteries. Max and the Train.

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the challenge. VARTA batteries asked us to create their first ever UK Christmas TV spot. Airing during prime time televisionL the advert needed a real point of differentiation in the battery category, while communicating their key messages of 'long lasting, German batteries'.

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the work. 'Max and the Train'. The idea centred on the notion that VARTA batteries have powered some of our favourite Christmas moments, throughout the decades. Using the story of a boy, Max, and his toy train, we were able to show a journey through time, featuring different festive stages of Max's life, all with VARTA quietly playing a role in the background.  

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the results. By focusing more heavily on the emotional connection that we might have to batteries, as opposed to simply suggesting power, this stood out in the category. This ad went from being UK only to throughout the whole of their European territories - not bad for a little toy train.

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