Christmas. By Refinery.
the challenge. Every year, we send a card to our clients. For Christmas 2016, we wanted to do something different. You can read the blog I wrote on the story behind the book here.
the work. My job was to bring everyone's ideas to life, with copy that added humour, fun and our brand tone of voice to each spread in the book.
the results. 'Christmas. By Refinery' was the best received 'not card' we've ever sent out to our clients and staff. Directors were inundated with thank you messages (and apparently, the cocktail was delicious).
Most importantly though, it was a great opportunity to bring the entire agency's ideas together, and create a beautiful piece that was truly collaborative, and reflected our values in every sense.