Amplifon. Life doesn't come with subtitles.
the challenge. Amplifon, a global hearing specialist, wanted to re-purpose their German TV ad for a UK audience. The problem? The existing script didn't really make sense, and the pop in signs were never explained. We were given no budget to re shoot, so the job fell to the words to make the ad cohesive and relevant to a British viewer.
the work. I rewrote the script based on a new, central idea: 'Life doesn't come with subtitles'. This helped made sense of the signs we couldn't lose, as well as giving the spot an injection of depth and warmth.
the results. The ad was so successful, the client re-used it in Q2. We also received interest from their New Zealand HQ, who saw it on YouTube and want to use it abroad. Fingers crossed.