OLIVIA DOWNING. ACD/COPYWRITER.
Akzonobel. Make the Office Great Again.
the challenge. Akzonobel wanted to engage staff with their new Keepcup initiative: a way to reduce paper cup waste in the office. They needed a poster and email collateral to get everyone on board with the new scheme.
the work. Make the office great again. As Donald Trump was campaigning at the time with his 'Make America Great Again' line, not only did this tap into a current cultural reference that caught the attention of the staff, but the Keepcup in a Trump-esque wig couldn't be ignored.
the results. The client was over the moon with this tongue-in-cheek work. So much so, we were asked to roll out the entire Keepcup campaign, including more posters to support the different stages throughout the year.
My only regret? The 'covfefe' tweet hadn't dropped yet #MaybeNextTime.
